Aisle is promoting this matchmaking journey as friendship, courtship, love then marriage as against the traditional websites which have this sequence exactly in reverse order. Aisle did not advertise its presence, so the users are a result of word-of-mouth growth. Singles in India can find their match at Aisle, but first they need to make the cut. Online matchmaking is a hard nut to crack. But still today, almost most of these matchmaking sessions happen offline.
The platform currently is in alpha testing mode and is highly curated. Aisle users do not pay membership fees, flirt dating free but they need to purchase invites to initiate communication with other users. And then there is the creep factor. Bharatmatrimony and shaadi. What's important here is that they have used urban elements that modern India should know about the other person before connecting with them.
Matchmaking startup Aisle raises pre-series A funding of Rs 1.25cr
Srishti manages the team that filters and looks for authenticity of profiles. Everybody loves music, but to what extent? Support independent journalism.
Which is why we set out to address the problem for our friends and ourselves. The online matrimonial business is big in India. Yuvraj is currently based in Bangalore, India. That's when he met his old friend, Srishti Kataria who was teaching psychology in Mumbai University. He wishes to carve a new niche in the market by building a closed community of like-minded Indian singles.
Able Joseph who had shifted his base from Bangalore to Dubai after a rough startup life faced the same problem at some point in his life. Gone are those days when you had to request your friends to connect you to their friends and then set a date. He is also involved personally in the positioning of the product and is very particular in it. Each invite gets used up when the another user accepts the invitation to connect.
Story so far
We love to meet and hangout with people we see a future, but then this is slowly getting the limelight. Aisle is when Tinder meets shaadi. Today, you could just swipe on different profiles, old select a potential date and ask out.
India s new matchmaking destination Aisle.co
- This startup is trying to solve a local social issue without much deviation from the traditional Indian way.
- They have positioned the platform between Tinder and shaadi.
- The team is very focused to change the psychological process one usually takes for finding the right life partner or individuals who are looking for long term commitments.
- They want to build a niche community with authentic profiles, that's the reason behind their long registration-approval process.
- This information junkie prefers to spend his time on video games and graphic novels when he is not masquerading as an expert on subjects ranging from soccer to beer.
- The startup will use the funds to hire talent in technology and build new verticals.
- He doesn't want this product to be compared even remotely to a casual dating platform or the age-old matrimonial websites that doesn't work for urban Indians.
- Do they love music more than cooking?
- We might have people using Tinder or Thrill in India but then they are very few.
- And for this this reason Aisle will look for creative ways to promote their product.
For us this indicates that many problems remain unsolved. This is done to maintain a database of profiles where like-minded urban Indians can connect with each other. It is a very personal process intertwined with a largely impersonal medium. Indians are very choosy and not always prefer to hangout for a casual date.
She too wanted to hangout with potential matches but always feared to go out on casual dates from these apps. Indian youth wants to spend considerable time with their to-be-partner understanding each other and finding that connection.